Huggnote founders Jacqui and Perry Meskell holding the Huggnote sign

Our mission

Our Mission: Bringing People Closer Through Music

To help people feel more loved, connected, and emotionally close to the people who matter most — using music and technology to make meaningful emotional expression effortless in an increasingly disconnected world.

Founded by Irish sisters Jacqui and Perry Meskell, Huggnote began with a feeling. A song on the radio, a friend far away, and the thought: if only there was a way to digitally giftwrap this song and send it — it would say everything words couldn't. That small spark became a global community of hundreds of thousands of people across 204 countries, making each other's hearts sing.

We believe the next generation of technology shouldn't optimise for attention, addiction, or endless consumption — but for emotional wellbeing, closeness, and meaningful relationships. Technology in its highest form: not to replace humanity, but to deepen it. Our vision is to become the world's leading platform for human connection — a daily operating system for showing and feeling love.

Now we're on a mission to make 2 billion hearts sing with Huggnote 2.0. Something new is taking shape and we can't wait to share it with you.

People first

Every feature starts with the human, not the metric.

Joy & connection

We design for the feeling, not the funnel.

Sustainability

Positive impact is baked in, never bolted on.

Thoughtful craft

Premium moments, considered down to the detail.

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